Your New Home Builder

Rick Elkow, President

Born and raised in the South Lyon community, Rick grew up on the family farm in New Hudson. From a very early age he worked on the farm and put himself through college at Central Michigan University receiving his Bachelor Degree in Finance. Hard work and pride in your work were taught to him at a very young age.

Shortly after graduating from college Rick Elkow realized his dream was to be his own boss again and decided to become a residential home builder. What better place to focus on building new homes then the community in which he was raised? In 1996 he began to build quality, new construction homes in Southeast Michigan, with Twin Pines, Pine Bluffs, Shenandoah Ridge, Wexford Manor and The Hills of Loon Lake currently available.

Dedicated to Southeast Michigan and the local community, Rick and his team pride themselves on building homes a little differently.  The Echelon Homes team creates your dream home with specified systems in place, defined attention to detail and a support team that includes you, our valued customer at the center of our team.

Nick Bitell, Sales Manager

Nick has been working in the new construction building business since 2004. He is our Sales Guru! When Rick and Nick first began building homes together in 2007 they found that they both have a strong belief in team work that goes beyond your sales staff.

Utilizing Echelon Homes’ structured system in building a new home, along with a strong team, and working closely with our trades partners, we do everything possible to ensure that every step in the home building process is done correctly. Nick begins this process with you the minute you walk through the doors to one of our sales offices located in our Twin Pines subdivision and The Hills of Loon Lake.

Josh Paeth, Superintendent

Josh joined the Echelon Homes team in 2013.  He has more than 20 years of Management experience in residential remodeling and new home construction industry.  With his extensive knowledge of project management, estimating analysis, and job site safety, he is he perfect fit to complete the Echelon Homes team.

Josh’s business philosophy goes hand in hand with that of our entire Echelon Homes team.  Our team’s success is due to hard work, attention to detail, focus on customer satisfaction and a commitment to building a home that our customers will be proud of.

Robin Crawford, Controller

Robin received a Bachelor degree in Accounting from Michigan State University.   She has worked in the construction industry for over 20 years as a Construction Management Consultant and Controller for both General Contractors and subcontractors before joining the Echelon Homes team in 2010.

Her previous experience allows Robin a better understanding of our production process and business practices while working with our partner, thus keeping our billing and processes running efficiently as well.

Jennifer Elkow, Marketing Solutions Manager

Jennifer has a bachelors degree from Central Michigan University with a major in Interpersonal and Business Relations. After serving a variety of positions in sales and marketing at local Detroit companies, she joined the team in 2008.

Jennifer is responsible for Echelon Homes’ internet marketing and social media activities including website development, blogging, and social media management.  She sends out weekly emails to our future home owner informing them of the schedule for the week regarding their new home purchase as well as updating our social media outlets.