Meet Our Team
Rick Elkow, President
Born and raised in the South Lyon community, Rick grew up on the family farm in New Hudson. From a very early age he worked on the farm and put himself through college at Central Michigan University receiving his Bachelor Degree in Finance. Hard work and pride in your work were taught to him at a very young age.
Shortly after graduating from college Rick Elkow realized his dream was to be his own boss again and decided to become a residential home builder. What better place to focus on building new homes then the community in which he was raised? In 1996 he began to build quality, new construction homes in Southeast Michigan, with Twin Pines, Pine Bluffs, Shenandoah Ridge, Wexford Manor and The Hills of Loon Lake currently available.
Dedicated to Southeast Michigan and the local community, Rick and his team pride themselves on building homes a little differently. The Echelon Homes team creates your dream home with specified systems in place, defined attention to detail and a support team that includes you, our valued customer at the center of our team.
Nick Bitell, Sales Manager
Nick has been working in the new construction building business since 2004. When Rick and Nick first began building homes together in 2007 they found that they both have a strong belief in team work that goes beyond the sales staff. It is Nick’s belief that communication with the entire Echelon Team and our customers is the key to a successful partnership.
Utilizing Echelon Homes’ structured system in building a new home, along with a strong team, and working closely with our trades partners, we do everything possible to ensure that every step in the home building process is done correctly.
Robin Crawford, Controller
Robin received a Bachelor degree in Accounting from Michigan State University. She has worked in the construction industry for over 20 years as a Construction Management Consultant and Controller for both General Contractors and subcontractors before joining the Echelon Homes team in 2010.
Her previous experience allows Robin a better understanding of our production process and business practices while working with our partner, thus keeping our billing and processes running efficiently as well.